Personas I created
Persona 1
Name: Sarah
Demographic Information:
Sarah is a 32-year-old female.
She works as a marketing manager in a medium-sized company.
She is married with two young children.
Goals:
Sarah's goal is to save time and money on household essentials and groceries.
She also values convenience and prefers online shopping to save time for her family.
Environment:
Sarah usually shops online from her home office during her lunch
break or in the evenings after her children are asleep.
She prefers a quiet environment to focus on her shopping tasks.
Technical/Product Domain Expertise:
Sarah is comfortable using technology and frequently shops online
for various products. She is familiar with other online retailers and compares prices before making a purchase.
Quote:
"I rely on online shopping to make my life easier and save time for my family."
Persona 2
Name: John
Demographic Information:
John is a 45-year-old male. He works as a construction manager
and enjoys outdoor activities in his free time.
Goals:
John's goal is to find quality tools and equipment at affordable prices.
He also looks for DIY project ideas and tutorials to improve his skills.
Environment:
John often shops online from his home workshop or on his mobile phone during breaks at work.
He is less comfortable with technology and prefers simple, easy-to-use websites.
Technical/Product Domain Expertise:
John has experience using various tools and equipment for his work.
While he is familiar with online shopping, he prefers websites that are intuitive and require minimal technical knowledge.
Quote:
"I need tools that can get the job done without breaking the bank.
Online shopping helps me find the best deals, but I prefer websites that are easy for me to understand and use."